Hexone Workstation

Industrial design startup, Hexone, came to Outlier Creative with a prototype and a name. We worked with them to develop a fully fleshed-out brand, ready to take over the music industry.

Reimagined in 3D

Some technical products need to be seen to be understood. But, without access to the physical product, we were limited in how we could make that happen. 

Armed with just technical drawings, we reimagined the Hexone Workstation in 3D.

The 3D model served as a basis for everything.
We used it to create the website, promotional videos, and marketing materials.

For this project, the 3D product renders weren’t just a “nice to have”—they were essential in creating an engaging customer experience.

What we did:
Branding, 3D Rendering, Web Design, Marketing Materials, Art Direction, Photography

Brand Identity

Logo, typography, color

It was important that the Hexone brand felt as innovative as the product itself. We developed a logo that included the product’s shape, while still keeping it simple.

Typography
Aa Bb Cc

Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()=/\-+


The quick brown fox jumps over the lazy dog.

Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()=/\-+

The quick brown fox jumps over the lazy dog.

Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()=/\-+

The quick brown fox jumps over the lazy dog.

Color
Stationary Mockup

Interactive Hexone

Scroll animated website.

Scroll magic is put to work on the Hexone Workstation website. As the user scrolls, they can fully rotate, examine, and explore the product and its benefits.

Bringing it to life

Rendered to capture its beauty.

We wanted to bring in some versatile product photos. To do that, we rendered the workstation in different scenarios and environments. This helps the potential customers to imagine how they’ll use the product.

Hexone Commercial Snippet

Video value without the production price tag.

We also used the 3D model to create a promotional video. Creating the video digitally helped us keep costs down. No cameras or lighting packages needed.